How to Write a Quality Mission Staement: Part 2
Posted: Monday, October 31, 2011
by K Soash
Writing For You Now
In part one on ‘writing a high-quality mission statement,’ we covered one crucial component for writing an outstanding statement. That component was verbiage, meaning how you say it, which is the same as, how you write it. We saw that some mission statements are written in striving mode as in the following examples:
· We strive to complement…
· We strive to implement…
· We strive to communicate…
· We strive to value…
In this second part we have to ask, “Is your mission statement written in the hopeful and future tense? Does it look like this?”
· We will strive to serve…
· We will strive to complement…
· We will strive to implement…
· We will strive to communicate…
· We will strive to value…
Hopefully not; you most definitely want it written in the present tense. It must be in the present because it is in action; it is in the process of moving. What does action have to do with a mission statement?
A whole lot! A mission statement is neither completed nor fulfilled; therefore it must be in motion. The main thing to remember about writing a mission statement is to acknowledge that it is an ongoing business tool; its value never implies that you ever arrive at what you aim to accomplish, but rather that you are moving in a specified direction.
In order to create a well-designed and functional mission statement, it must not be written in striving mode and it must be in the present tense. Here are just a few mission statement samples; clear, in the present tense, and with a positive direction.
· We serve our clients with promotional discounts.
· We complement our services with the best technology.
· We implement our business plan with our customers in mind.
· We improve communication by providing training for our employees.
· We value our customer’s input and concern.
With statements like these, your mission statement will flow with ease and you’ll be moving in a specified and productive direction. This movement is what drives the mission statement for your business.
When it comes to business planning, a mission statement is a great business tool; an asset that hinges on two important components, verbiage and tense. So there you have the two most important elements for writing a high-quality and functional mission statement.
I hope you found this valuable insight very useful, I’m looking forward to my next business interview. Maybe I’ll read your mission statement.
Krystalina Soash is a freelance writer, small business entrepreneur, and author of Your Positive Potential: Action Steps for Self-Empowerment. You may visit Krystalina at: Writing For You Now.
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